Brain Fog at 50: Why Your Memory May Be Betraying You —and 850 Million Women

I just finished The Women’s Brain Book by Dr. Sarah McKay and The XX Brain by Dr. Lisa Mosconi, and wow—what a wake-up call for women in their 40s, 50s, and 60s! McKay’s journey through life’s stages—puberty to menopause—shows how hormones and experiences shape your brain, while Mosconi zooms into menopause’s fog and Alzheimer’s risks (two-thirds of us!). If you’re forgetting names or feeling off, these books unpack why—and what to do. They’re like a roadmap for your mind, blending science with real-life fixes to reclaim clarity and confidence.

Last week, one client was sharing how she froze mid-pitch at work. Words gone, team staring—mortifying. Then I forgot a friend’s birthday call, and the guilt hit hard. If you’re nodding, welcome to brain fog, menopause’s sneaky sidekick. According to the work of Lisa Mosconi, she links it to estrogen’s drop in The XX Brain, slowing memory circuits. Dr. Sarah McKay, in The Women’s Brain Book, piles on sleep loss and stress as culprits. It’s not just you—850 million women globally wrestle this daily, from work slip-ups to home tensions.

Here’s one truth: menopause rewires your brain. McKay calls it a “rough draft ready for editing”, but at 50, it feels messy—hot flashes, sleepless nights, mental haze. Mosconi warns less estrogen means less brain fuel, even hinting at Alzheimer’s risks later. In your 40s, it’s puberty’s echo; 50s, fog central; 60s, a longevity gamble. Ever lost your keys mid-rush? That’s your brain shifting gears, not you failing.

But there’s hope. Mosconi’s fix—swap chips for salmo—cut my fog fast. McKay’s sleep tip—ditch the phone—works wonders. Many have lived it: 40s juggling kids, 50s losing words, now 60s aiming sharp.

Soon we will launch our course, built on the science of numerous experts, hands you tools: eat smarter, rest deeper, move more.

Picture this—a carousel of brain foods, a 30-second video of my “Where’s my phone?” moment, a photo of my coffee-stained notes. It’s real, it’s messy, it’s fixable.

What’s your foggiest moment? Drop it in the comments—I’ll reply. Let’s chat about the haze stealing your edge and how to fight back. Your brain’s worth it.

If you are keen to thrive through menopause, consider joining our course—clear the fog, secure your mind. Complete the questionnaire here.

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